Let me begin by saying that I have tried the original Maybelline Fit Me foundation formula and I completely dislike it. I purchased this new version of the foundation on a whim, along with the new matte formula. I just had to write a post about this Dewy + Smooth Fit Me foundation because it has blown my mind this whole month. It is a light to medium coverage foundation. You can definitely build it up to full coverage easily. It has such a beautiful finish. It's smooth but not oily. Nothing dewy or greasy looking, it's just perfect in my opinion. It's lasting power is what completely blew me away. I wore this yesterday from 8:30 am to almost midnight (it was a long day!), and I even took a 3 hour nap in it. I did not intend no fall asleep with this on, but I must say that when I woke up, despite the tossing and turning and humid/hot Los Angeles weather, this stayed on beautifully. I tend to get pretty oily throughout the day but this held up amazingly the entire day. The finish reminded me a lot of the Giorigio Armani Lasting Silk foundation, but its staying power is better. This product is worth a try and is a keeper in my book.
For reference, I am in shade 120.
If you're Mac user, I use shade NC 20.